Guild Governance & Operations

Partnerships and Sponsorships for HEMA Clubs

By HILT Official · May 3, 2026 · 8 min read

Most HEMA clubs leave sponsorship money on the table. Here's how to land small, sustainable partnerships that actually fund a club.

What Sponsorship Actually Means in HEMA HEMA club sponsorships are the strange middle child of club finances. Most clubs don't have any. The ones that do often got them by accident, then never built on them. There's a vague sense floating around every committee meeting that "we should probably have sponsors", and nobody knows where to start. This article is about how to actually go about it. Who to approach, what to offer, how to structure the agreement, and which traps to avoid. Most HEMA clubs are too small to land a six-figure sponsorship, which is fine. They're also too quick to dismiss…

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The Transition: From Study Group to Academy Most HEMA clubs die in the study group phase. Here's what separates the ones that survive.
Club Finances That Don't Make You Miserable Five financial strategies that keep HEMA clubs solvent without making the treasurer want to quit.
Building a Leadership Pipeline If you're the only person who can run your club, your club is one injury away from closing.

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