Guild Governance & Operations

Marketing Your HEMA Club Without Cringing

By HILT Official · Oct 10, 2025 · 7 min read

How to actually fill your beginner courses without resorting to mall ninja energy.

The Problem With Cool Sword Pics Every HEMA club has an Instagram account full of slow-motion cuts and dramatic sparring photos. They get plenty of likes. They almost never convert to actual students. That's because likes and enrollment are two completely different funnels. People who like sword content on social media are already HEMA fans. The people you actually need to reach, the ones who would love HEMA but don't know it exists, are searching Google for "martial arts near me" or "sword fighting classes [city name]." The Conversion Funnel Discovery, Interest, Visit, Enrollment. Every…

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